Case Study: American Elevator Group achieves standout brand differentiation with Jacob Bailey

American Elevator Group boosts digital experience with Jacob Bailey

American Elevator Group (AEG) sought to reposition itself to compete directly with the 'big 4' elevator companies in the US. Their challenge was to find a way to differentiate their communications and brand from these larger competitors. They partnered with the vendor Jacob Bailey to address this need.

Working closely with AEG, Jacob Bailey applied its i5 approach to establish a new brand positioning, "Experience More," and created a full visual identity to provide genuine standout. Jacob Bailey also delivered a user-centric website with an intuitive information architecture and developed an integration with AEG’s CRM and marketing automation software to better understand customer needs.

American Elevator Group (aeg)