Case Study: Mendocino Farms builds Seattle buzz and loyalty with Jackson Spalding

Mendocino Farms drives 3,000+ My Mendo signups with Jackson Spalding

The restaurant Mendocino Farms faced the challenge of building awareness and driving customer traffic for its first location in the Pacific Northwest as it expanded into Seattle. The company partnered with vendor Jackson Spalding on an integrated communications strategy to tap into local brand affinity and introduce the new restaurant.

Jackson Spalding implemented a multi-channel campaign that included out-of-home advertising, influencer partnerships, local media relations, and special events. The solution successfully introduced the brand to the Seattle market, resulting in a record number of loyalty program sign-ups prior to the opening and strong initial sales that have continued to outperform other new locations. The campaign also generated over 219 million media impressions and reached over 144,000 people on social media.

Mendocino Farms