Case Study: South Dakota Rural Hospital recruits CRNA and two FMOBs with Jackson Physician Search

South Dakota Rural Hospital recruits 3 providers in 104 days with Jackson Physician Search

A South Dakota rural hospital faced significant challenges recruiting a CRNA and two Family Medicine Obstetricians (FMOBs) due to its rural Midwest location. To address this urgent need, they partnered with Jackson Physician Search, which recommended its co-branded search strategy service to increase applicant response rates.

Jackson Physician Search implemented a co-branded search, which named the hospital in job ads and leveraged its exclusive access to the AANA MOTION platform for CRNAs. This strategy increased applications by up to 50%. The vendor successfully placed the CRNA in 104 days and both FMOBs within four months, providing the hospital with providers who had strong ties to the region.