Case Study: Rural West Texas Clinic launches a surgical unit with Jackson Physician Search

Rural West Texas Clinic fills general surgeon role in 100 days with Jackson Physician Search

The Rural West Texas Clinic, a healthcare organization in a small town, faced the significant challenge of recruiting a general surgeon to establish a new in-house surgical unit. The rural location and the risk associated with starting a new program made the search difficult. They partnered with the recruitment firm Jackson Physician Search to leverage their expertise and digital tools.

Jackson Physician Search implemented a strategy that included offering a competitive two-year salary guarantee to attract candidates and using the Doximity platform to target surgeons already living in or with ties to West Texas. This approach successfully identified a local surgeon eager for a new opportunity. As a result, the search was completed in just 100 days, filling the critical position much faster than anticipated and enabling the clinic to launch its new surgical program.