Case Study: Charlotte Aquatics achieves a 50% reduction in registration staff time and boosts parent satisfaction with Jackrabbit Swim

Online Options Give Charlotte Aquatics Distinct Advantage Over Competitors

Charlotte Aquatics, led by owner Kelly Gaines, was growing rapidly and struggling to manage registration with a paper-and-phone system. Concerned about cost, support, the transition to new technology and her own tech experience, Gaines tried Jackrabbit Swim’s online registration (Jackrabbit Class) free trial and found it mirrored their real data and workflows, which convinced her to move forward.

Jackrabbit Swim implemented online registration, parent portals, alerts and reporting, enabling early registration and real‑time enrollment visibility. The change cut the 144‑hour registration effort in half (a 50% reduction in staff time), eliminated the two‑ to three‑day wait for class responses, boosted parent satisfaction and transparency, and gave Charlotte Aquatics (1 location, 1,100 swimmers, 12 instructors) a clear competitive advantage.

Charlotte Aquatics

Kelly Gaines

Charlotte Aquatics