Case Study: SwimKids achieves a seamless Groupon launch and automated registration with Jackrabbit Swim

Jackrabbit Keeps Registration Process from Disrupting Daily Operations

SwimKids, a swim school with 8 locations, 4,000 swimmers and 100 instructors led by CEO Cindy Tonnesen, faced a surge-risk when promoting classes at a new location via Groupon. Concerned that incoming phone volume would overwhelm staff, SwimKids turned to vendor Jackrabbit Swim and its online registration to manage the expected influx.

Jackrabbit Swim’s online registration processed Groupon redemptions, tracked offers, and let parents register 24/7, freeing staff to continue daily operations. The promotion sold more than 200 Groupons in one day, with over half redeemed and completed online, and staff now monitor new sign-ups daily via Jackrabbit Swim’s dashboard — preventing disruption and automating repetitive tasks.

SwimKids

Cindy Tonnesen

Swim Kids