Case Study: Little Otter Swim School achieves paperless operations and 24/7 automated registration with Jackrabbit Swim

Jackrabbit is Catalyst in Little Otter’s Efficiency and Sustainability Goals

Little Otter Swim School, a two-location swim program serving up to 2,700 seasonal students with 70 instructors, needed robust online registration and payment tools after their previous vendor failed to deliver. Owner John Kirk selected Jackrabbit Swim for its mature online features — including online registration, a parent portal and communication templates — to give parents a modern, self-service experience.

Jackrabbit Swim implemented customizable online registration logic, communication templates, a web-based parent portal and automated direct-debit payments, enabling Little Otter to operate 24/7, go paperless and use iPads, laptops and iPhones poolside and in the office. The result was increased administrative efficiency, a more convenient registration and payment experience for families, and a smoother, automated billing process that eased the office manager’s workload while supporting Little Otter’s 2-location, 2,700-student scale.

Little Otter Swim School

John Kirk

Owner