Case Study: SwimMAC Carolina achieves significant time savings and streamlined family communication with Jackrabbit Swim

Common Traits Have SwimMAC Carolina Sticking with Jackrabbit Technologies

SwimMAC Carolina partnered with Jackrabbit Swim to simplify day-to-day swim school administration—improving family communications, billing/prorating, and staff proficiency. North Swim School Director Martha Hocutt highlighted the need for an easy-to-use class management system and better tools for emailing families, applying discounts, and learning best practices.

Jackrabbit Swim delivered class management software with reusable email templates, a new pro‑rating feature (beta), an active Facebook User Group for peer learning, and highly responsive support. The result: staff can contact delinquent families “in a few seconds,” billing and discounts are much faster with pro‑rating, and users gain skills through hands‑on support and the user community—saving significant time and improving operational efficiency.

SwimMAC Carolina

Martha Hocutt

Director