Case Study: British Swim School achieves scalable franchise rollout and real-time franchise visibility with Jackrabbit Swim

Cloud-based System Makes Rollout of Franchises a Good Experience on Both Sides

British Swim School, a growing franchise network (about 20 franchisees operating ~45 pools and 5,000–6,000 students seasonally), needed to move beyond a single‑site desktop system and adopt a scalable, web‑based solution that would support multiple locations and mobile staff. They selected Jackrabbit Swim’s cloud‑based class management platform (Jackrabbit) to replace their legacy software and provide the online accessibility and data capabilities required for franchising.

Jackrabbit Swim implemented a data‑rich, cloud platform with mobile access, templated franchise setups, and robust reporting and dashboards (retention, marketing sources, weekly views), giving corporate and franchise owners real‑time visibility to monitor performance and act on issues. The solution simplified new school launches, saved staff time by enabling poolside and remote work, and improved decision‑making across the franchise — supporting British Swim School’s network of ~20 franchisees, ~45 pools and 100+ instructors while driving better marketing and operational outcomes.

British Swim School

Rita Goldberg

Owner