Case Study: Little Otter Swim School achieves improved mobile engagement and real-time class scheduling with Jackrabbit Swim

Articulating Purpose was Key to Little Otter’s Mobile App Success

Little Otter Swim School partnered with Jackrabbit Swim to solve a common customer‑engagement challenge: how to give parents easy, timely ways to interact with the school without disrupting day‑to‑day operations across two locations. The team needed a clear purpose for a mobile app so it would serve existing customers (not rely on new app downloads) and provide reliable scheduling and communication.

Jackrabbit Swim delivered a branded mobile app integrated with Jackrabbit scheduling so parents can get notifications, view real‑time class availability, and schedule make‑up classes directly from the app. The result was increased mobile traffic to Little Otter’s site, smoother operations thanks to real‑time updates for make‑ups, stronger differentiation from competitors, and better parent communication and satisfaction.

Little Otter Swim School

John Kirk

Owner