Case Study: Craftwell Cocktails achieves award-winning RTD brand growth with Jackrabbit Design

Craftwell Cocktails becomes Oregon’s #1 RTD canned cocktail in under 8 months with Jackrabbit Design

Craftwell Cocktails, a new brand of wine-based ready-to-drink canned cocktails, sought to make a significant impact in a rapidly growing market. They partnered with Jackrabbit Design for branding and packaging design to help them stand out and leverage their unique advantage of being distributable as a wine product.

Jackrabbit Design created a modern logo and vibrant, mixed-media packaging that prominently featured real fruit visuals to convey flavor and quality. The solution included designs for cans, multi-packs, and comprehensive brand guidelines. The results were highly successful; within eight months of launch, Craftwell became the #1 canned cocktail in Oregon and #4 in Washington, also winning four prestigious awards from the San Francisco World Spirits Competition.

Craftwell Cocktails