Case Study: Dance by Design Studios achieves 736% enrollment growth with Jackrabbit Dance

How a multi-site dance studio realized 736% overall student growth by integrating dance studio software with their website

Dance by Design Studios, founded by former professional dancer Carolyn Wells in New Braunfels, TX in 2014 with 30 students, faced the challenge of scaling enrollment while launching a family and preserving a healthy work–life balance. Carolyn needed a remotely manageable, scalable system and a stronger online presence to make class offerings accessible and encourage multi-class enrollment.

By integrating Jackrabbit Dance’s cloud-based studio software with her website—publishing class listings by day, age, and genre and enabling online registration—Carolyn could manage operations from anywhere and delegate tasks easily. The studio saw 286% growth in its first year and 736% overall growth to over 600 students by the 2021–22 season, expanded to multiple locations, and gained enough flexibility for Carolyn to take a month off each summer.

Dance by Design Studios

Carolyn Wells

Dance by Design Studios