JAC
15 Case Studies
A JAC Case Study
The Battle Harbour Historic Trust, a historic island retreat and tourist destination in Labrador, faced a challenge with its previous website. While it was full of information, it failed to capture the unique character and experiential quality of the location, reducing a special trip to just facts and photos. To address this, they partnered with the digital marketing agency JAC.
JAC implemented a comprehensive solution beginning with a photoshoot on the island to capture imagery that conveyed its mystery and uniqueness. Using these assets, JAC designed and developed a new website that guides users through the entire experience of the island while also facilitating the booking process. The result was a website that successfully communicates the destination's unique appeal and exceeds both client goals and user expectations.