Case Study: West Side Market builds public support for its Transformation Project with JAC Creative

West Side Market builds a 2-phase fundraising campaign with JAC Creative

West Side Market, a historic Cleveland landmark and nonprofit, faced the challenge of building public support and increasing community engagement for its ambitious Transformation Project. They engaged vendor JAC Creative as a lead creative and strategic partner for fundraising marketing and a public-facing storytelling campaign.

JAC Creative implemented a two-phase solution, beginning with donor materials for high-capacity donors and transitioning to a public "Meet Me at the Market" digital storytelling series. They also created a Transformation Project subbrand, a microsite, and an ad campaign including direct mail and connected TV spots. JAC Creative's work successfully ignited public interest, civic pride, and financial support, sparking meaningful engagement and providing essential tools for ongoing donor outreach.

West Side Market