Case Study: MilliporeSigma achieves 96% reach and 75% higher account engagement with Jabmo ABM

MilliporeSigma Cultivates Key Account Growth With Jabmo

MilliporeSigma’s Food & Beverage division needed a new way to grow business in key accounts as buying groups became larger, more anonymous, and harder for sales to influence end to end. To address this challenge, the team worked with Jabmo and used its Account Sensing technology to identify target accounts based on anonymous intent signals and support an account-based marketing approach for strategic products.

Jabmo managed the ABM program with MilliporeSigma, providing creative, journey-based ad messaging, campaign execution, and ongoing optimization through regular customer success reviews. The program delivered results within months, including 96% reach and a 75% increase in target account website engagement in five months, while also giving sales anonymous buying journey reports to help win deals faster and drive revenue growth.

MilliporeSigma

Megan Longhi

Commercial Marketing Manager