Case Study: CyncHealth streamlines member relationship management with Salesforce and J2 Interactive

CyncHealth centralizes member-network-connection data with J2 Interactive

CyncHealth, a Health Information Exchange serving Nebraska and Iowa, faced the challenge of tracking complex interrelationships among its member organizations and their data connections. While they used Salesforce for foundational CRM, they relied on unwieldy spreadsheets to manage this specific member-network data, which presented risks of data loss and difficulty in querying information. They brought in vendor J2 Interactive to assist with implementing a more robust solution on the Salesforce platform.

J2 Interactive leveraged Salesforce's configurable and programmable nature to build a custom database and workflow solution for CyncHealth. This replaced the spreadsheets with a user-friendly system that easily manages complex interconnections and provides high-level project views. The results included improved operational efficiency, centralized member relationship data, and powerful new reporting capabilities. The vendor's solution enabled CyncHealth to successfully organize and manage its member-network-connection relationships.

CyncHealth