Case Study: Square achieves scalable outbound pipeline growth with J2 Group

Square scales from 2 to 10 SDRs in 6 months with J2 Group

Square, a financial services company, needed to rapidly scale its outbound pipeline generation in the ANZ market but was constrained by the high cost and operational complexity of building an internal Sales Development Representative (SDR) team. They partnered with J2 Group to deploy a fully managed offshore SDR program as a flexible and efficient solution to this challenge.

J2 Group implemented a dedicated offshore SDR team that scaled from two to ten full-time representatives within six months, all managed end-to-end by J2. This solution delivered consistent pipeline growth for Square without any internal recruitment or management overhead, establishing a reliable outbound growth engine for their business.

Square