Case Study: GoCardless Influences Nearly $1M in Pipeline with J2 Group

GoCardless influenced nearly $1M in pipeline with J2 Group

GoCardless faced a critical pipeline challenge as their single internal SDR was unable to identify enough right-fit prospects or craft effective messaging for their payment solution. This inability to generate qualified leads at scale was hindering their growth. To solve this, they partnered with the vendor J2 Group for its targeted outbound services.

J2 Group implemented a solution using highly targeted prospect lists and optimized, authentic outreach copy. This approach simplified GoCardless's value proposition and scaled their outbound efforts. The results were significant, with the very first campaign influencing nearly $1 million in pipeline for GoCardless and establishing a reliable flow of new opportunities.

GoCardless