Case Study: HDFC Bank achieves 10x+ CTR and 100K subscribers in 8 weeks with iZooto

Why HDFC Bank Uses Web Push Notifications For Remarketing

HDFC Bank, India’s largest bank, faced very high drop-off rates (often up to 95%) across multi-step application flows for products like personal loans, two‑wheelers, credit cards and car loans. To re-engage visitors and retarget abandonments, the Social Business and New Media team selected web push notifications and adopted iZooto’s user engagement platform after passing security audits.

iZooto implemented a custom ASP.NET integration in two days and worked with HDFC to tag critical conversion points, build audience segments, and run targeted campaigns across the four product verticals. The program grew HDFC’s subscriber base to over 100K in eight weeks and drove dramatic engagement — delivering 10X+ click‑through rates and up to 14.5X higher CTRs compared with email — while improving conversions through personalized, time‑aware notifications.

HDFC Bank

Pranesh Suvarna

Manager, Innovations New Media & Social