Case Study: CouponzGuru boosts ROI 20% and slashes email spend 66% with iZooto web push notifications

Why CouponzGuru is replacing Emails with Web Push Notifications?

CouponzGuru, India’s leading coupon destination covering 50+ e-tailers, needed a better way to segment users and re-target them contextually in a crowded coupon market. To move beyond email and improve engagement and conversion, CouponzGuru selected iZooto’s web push notifications to deliver timely, personalized outreach to its 1.3M+ subscribers.

iZooto onboarded CouponzGuru’s user data, used User Profiling and intelligent segmentation to send hyper-relevant, timezone-aware and rich notifications, and automated campaigns based on clicks and interests. The switch reduced monthly email sends from 15M to 6M, cut email spend by 66% (about $500 saved), delivered a 20% increase in ROI, and generated four‑digit revenue per push—demonstrating measurable lift in engagement and cost efficiency with iZooto.

CouponzGuru

Vikash Khetan

Chief Executive Officer