Case Study: Whaaky.com achieves 16X ROI with iZooto web push notifications

Whaaky received a 16X ROI using web push notifications

Whaaky.com is an Indian flash‑sale e‑commerce site selling gadgets, apparel and accessories that faced the challenge of engaging 1.4M monthly visitors without forcing sign‑ups and recovering abandoned carts as display ads declined due to ad blockers. To solve this, Whaaky.com partnered with iZooto to deploy web push notifications and capture visitors for retargeting without an email signup.

With iZooto’s Customer Success support and Audience Builder, Whaaky.com segmented users by funnel position and behavior, ran contextual daily-deals and recurring cart‑recovery campaigns, and closed major funnel leaks. The iZooto solution delivered measurable impact: a 16x ROI, 6% of total sales from iZooto in eight weeks, a campaign conversion rate up to 3.26% (conversions 1.5x vs paid campaigns), and over 51% of campaigns achieving CTRs above 5%.

Whaaky.com

Rohit Jajodia

Merchandising Head