Case Study: The Cricket Lounge achieves 180% revenue growth with iZooto

The Cricket Lounge Unlocks New Revenue Streams With iZooto’s Innovative Ad Inventories

The Cricket Lounge, a cricket-focused content website, wanted to improve monetization despite poor ad fill rates, banner blindness, and mostly one-page sessions that limited ad exposure. Working with iZooto, the site looked for new ways to generate revenue and increase engagement beyond its existing push notification ads.

iZooto implemented its News Hub and Exit Intent Recommendations, helping The Cricket Lounge surface relevant cricket stories and ads in high-visibility placements, including a redesigned 300x250 layout. This delivered measurable gains, including $2,118.12 earned from Exit Intent Recommendations and News Hub, $418 from push notification ads in six months, and a 180% increase in total revenue with the new Exit Intent Recommendations format.

The Cricket Lounge

Madhav Sharma

Founder & CEO