Case Study: The Cricket Lounge achieves 180% revenue growth with iZooto

The Cricket Lounge boosts revenue 180% with iZooto

The Cricket Lounge, a niche cricket news website, faced challenges in generating ad revenue due to poor fill rates, banner blindness, and low page views per session. They sought a new solution to increase user engagement and unlock alternative revenue streams, leading them to the vendor iZooto.

iZooto implemented its innovative ad inventories, specifically Exit Intent Recommendations and the News Hub. By optimizing the ad layout within the exit-intent feature to a larger 300x250 pixel format, iZooto helped The Cricket Lounge dramatically boost performance. The results included over $2,118 earned from these new inventories, with a 180% growth in revenue from the optimized layout, and an additional $418 generated from web push notification ads over six months.

The Cricket Lounge