Case Study: Suara builds 10M+ push subscribers and boosts repeat traffic by 12–15% with iZooto

Suara Builds an Audience of their Own and Increases Repeat Traffic using iZooto

Suara is an Indonesian news portal founded in 2014 covering politics, sports, entertainment and tech. Facing declining repeat visitors despite healthy overall traffic, Suara turned to iZooto to build a direct audience using push notifications and audience segmentation to bring readers back to the site.

iZooto implemented targeted push notification campaigns with segmented audiences (desktop, mobile, recent subscribers and regional segments), helping Suara grow to over 10M push subscribers (10,092,206) and increase site traffic by an estimated 12–15%. The iZooto solution boosted engagement and repeat visits, delivering measurable uplift in returning readers.

Suara

Hitori Achmadhead

Head of IT