iZooto
37 Case Studies
A iZooto Case Study
Sportsnaut, The Publisher Desk’s flagship sports website covering MLB, NFL and other sports, struggled with reader retention despite high-quality, timely content. To build a reliable return audience they partnered with iZooto and adopted iZooto’s web push notifications and engagement platform to reach fans directly and repeatedly.
Using iZooto’s push notifications (with location-based segmentation and hands-on support), Sportsnaut rapidly grew its reachable audience — reportedly up to 44x — and saw clear, measurable gains: push subscribers rose 370% in five months, pageviews from iZooto increased 39% in five months, and sessions from iZooto notifications climbed 55%, demonstrating stronger engagement and monetization driven by iZooto.
Vincent Frank
Editor