Case Study: SimpleCPR achieves 5x ROI in less than a quarter with iZooto

SimpleCPR achieved a 5x ROI in less than a quarter with iZooto

SimpleCPR, a 20-year leader in online CPR and BLS training, needed an alternative channel to paid ads and email retargeting to reach site visitors who didn’t provide email IDs and to overcome banner blindness. They selected iZooto’s browser push notification platform for its ease of implementation and deep retargeting features to engage visitors who browsed courses or abandoned purchases.

Working with iZooto’s Customer Success team, SimpleCPR launched regular, segmented push campaigns (new subscriber offers and cart-abandonment reminders with coupons) and optimized a campaign calendar based on course performance. The results were strong: over 1,000 subscribers in 4 weeks, a 5x ROI in 8 weeks, a 3x increase in CTR, 3.5x more transactions, a 35% CTR lift from retargeting, and nearly 50% more revenue attributed to iZooto—solving their core challenge of reaching anonymous site visitors.

SimpleCPR

Stephen Huffman

Digital Marketing Manager