Case Study: Philnews achieves 20%+ traffic growth and audience ownership with iZooto

PhilNews Is Boosting Their Traffic With iZooto

Philnews, a Philippine news site reaching about 11.5 million visitors monthly, faced declining referral traffic after Facebook repeatedly changed its content-ranking algorithms. To reduce dependence on social platforms and "own" its audience, Philnews turned to iZooto and implemented iZooto’s web push notification solution to re-engage readers directly.

iZooto’s team helped Philnews segment audiences, optimize subscription prompts, and send targeted visual push campaigns (8–10 top stories daily), while monitoring performance and Google Analytics. The partnership grew Philnews’ subscriber base to 786k, drove 30% of website sessions and 20%+ of traffic via iZooto, contributed to a 67% increase in overall sessions and 32% more traffic, and generated 6.3 million notification clicks in 2.5 months (average campaign CTR ~2%).

Philnews

Jomar

Chief Executive Officer