Case Study: Dimsum Daily achieves a 22% increase in website sessions and 92K+ active subscribers with iZooto

Now Generates Over 22% Sessions With iZooto Every Day

Dimsum Daily, a rapidly growing English-language online news publisher in Hong Kong, faced the challenge of building and owning an audience in a small, competitive market dominated by larger outlets. With a need to deliver bite-sized, real-time local news and video content to Hongkongers, Dimsum Daily turned to iZooto’s push notification platform to strengthen its marketing stack and reach readers more effectively.

iZooto onboarded Dimsum Daily quickly and deployed engagement playbooks (welcome and breaking-news notifications), automated drips, real-time device- and location-based scheduling, sticky notifications, and ongoing campaign optimization. Using iZooto’s solution, Dimsum Daily grew website sessions by 22% over a year, achieved an average CTR of 2.5%, and expanded to over 92K active subscribers.

Dimsum Daily