Case Study: The Manila Times achieves audience ownership and 18% monthly traffic growth with iZooto

Manila Times Now Owns Its Target Audience Also, growing its traffic by 18% every month

The Manila Times, the Philippines’ oldest English daily, faced a shrinking ability to monetize and retain its digital audience as social platforms—particularly Facebook—became an unreliable traffic source. To build a direct relationship with readers and drive subscription revenue, The Manila Times turned to iZooto and its web push notification service to re-engage users and move them off third‑party platforms.

iZooto implemented a focused web push strategy (launched April 26), emphasizing top stories, visual notifications and careful frequency control; within 13 weeks the program grew The Manila Times’ owned audience to more than 125K, converted 18% of traffic into repeat visitors, and drove an overall traffic increase of about 18% (with a 22.97% uptick in the most recent two weeks). iZooto’s solution delivered measurable audience ownership and stronger repeat engagement for The Manila Times.

The Manila Times

Dante Klink

Chief Executive Officer