Case Study: Lokmat achieves 44M+ pageviews and 1.6M push subscribers with iZooto

Lokmat Gets 44 Million+ Pageviews With iZooto

Lokmat, a leading multi-platform media company reaching roughly 25 million readers, faced the challenge of retaining and re-engaging an already large loyal audience without overwhelming them. To deliver real-time, relevant updates and drive readers back to the site, Lokmat migrated from OneSignal to iZooto and adopted web push notifications as its primary retention channel.

iZooto provided fast integration and tools to segment audiences by location and interest, deliver targeted real-time notifications, and monetize with relevant web-push ads. The results: Lokmat grew to more than 1.6 million push subscribers, iZooto drove over 15.5 million sessions and 44 million+ pageviews, and pageviews from web push increased 37% in just six months.

Lokmat

Mohammed Zulkifl Avaram

Chief Technology Officer