Case Study: Dainik Jagran achieves 209.5M+ additional page views and 10%+ traffic growth with iZooto

Jagran is owning its audience to beat the competition 1.5 Mn loyal users (and adding) were enough to retain the #1 spot

Dainik Jagran, the flagship brand of Jagran Prakashan, faced a challenge converting new readers into repeat visitors and feared losing its #1 position despite strong overall readership. In February 2018 Dainik Jagran turned to iZooto’s audience-building and push notification platform to boost engagement and retain loyal users.

iZooto implemented segmented, timely and personalized push notifications across Dainik Jagran’s editions, plus reporting, scheduling and monetization tools, and a dedicated implementation team. The campaign drove a 5× click rate on segmented pushes, built 1,538,856 repeat visitors, contributed 209.5 million additional page views and delivered a 10%+ increase in traffic for Dainik Jagran.

Dainik Jagran

Tushar Khandelwal

Sr. Manager