Case Study: Jabong.com achieves six-figure campaign revenue and 2X CTR lift with iZooto

Jabong drives revenue in 6 digits with every web push notification campaign

Jabong.com, a leading fashion and lifestyle destination with 1,200+ brands, 30,000+ products and over 20M monthly visitors, was seeing diminishing returns from email, display and other marketing channels due to falling open rates, AdBlock and banner blindness. To build a scalable, high‑performing marketing list and boost reach and engagement, Jabong.com partnered with iZooto to pilot browser/web push notifications.

iZooto implemented web push (using a custom domain, contextual notifications, notification expiry and granular segmentation/personalization), helping Jabong.com scale its subscriber list past 100K in 12 weeks and drive six‑figure revenue per campaign. The iZooto program now delivers ~3% of total sales for Jabong.com, produces up to 2X impact on CTR (peaking near 15.4% for targeted segments), increased cart value by 45%, and achieved conversion rates ~80% higher than paid campaigns while matching organic conversion levels.

Jabong.com

Rahul

Business Head