Case Study: InsideNoVa achieves 100K+ pageviews and hits engagement targets with iZooto

InsideNoVa Hit All Engagement Metrics With iZooto And Reduced Dependency On Email

InsideNoVa, a leading hyper-local news site in Northern Virginia owned by Rappahannock Media, was struggling with inconsistent reader retention and heavy dependence on social and email for traffic. To diversify channels, improve content discovery and boost engagement, InsideNoVa adopted iZooto’s web push notification platform.

iZooto guided implementation and strategy, helping InsideNoVa build a 56,852-strong push subscriber base, add Messenger pushes for iOS, and monetize via push ad inventory. iZooto contributed more than 100K page views in just five months, with average notifications driving 500–1,000 clicks, significantly reducing reliance on email and helping InsideNoVa hit its engagement goals.

InsideNoVa

Bruce Potter

Publisher