Case Study: INQUIRER achieves 1.8M active push subscribers and real-time audience ownership with iZooto

Inquirer Aces Audience Development Using iZooto

INQUIRER, the flagship news site of the INQUIRER Group in the Philippines, needed a way to own real-time audience engagement beyond dominant social platforms like Facebook. To break news faster and deliver only relevant updates to readers, INQUIRER adopted iZooto's web push notifications to build direct reach and reduce dependency on third-party referrals.

With iZooto, INQUIRER created segmented, location-specific push campaigns and grew to 1.8M active subscribers in under a year. The iZooto-powered strategy generated more than 3,569,943 notification clicks (over 3.5M new sessions) in the past three months, surpassed referral traffic from Twitter and Google News, and enabled monetization through push notification ads—driving measurable audience and revenue growth.

INQUIRER

Jonathan De Belen

Senior Manager of Digital Content Distribution