Case Study: Smart Parenting boosts reader retention with iZooto

Increasing lifetime value of readers using iZooto

Smart Parenting, one of Summit Media’s digital lifestyle websites in the Philippines, wanted to go beyond high traffic and turn fly-by visitors into a loyal audience. To improve engagement and retention among its millennial parenting readers, the team started using iZooto’s web push notifications and Messenger push notifications.

Using iZooto, Smart Parenting implemented audience segmentation, abandoned-tab recovery, welcome campaigns, and Kepler AI-powered content recommendation to send more relevant notifications at the right time. The results were strong: iZooto drove more than 2 million page views in 4 months, Messenger push subscribers visited an average of 9 pages, returning visitors from Kepler were 44X higher than organic traffic after 12 weeks, and iZooto contributed 9.7% of users and 15% of page views.

Smart Parenting

Iza Cuyos

Audience & Business Head