Case Study: Club Mahindra achieves a 36% reduction in customer acquisition cost with iZooto

How they reduced their customer acquisition cost by 36% using iZooto

Club Mahindra, part of the Mahindra Group and a market leader in family holidays with 50+ resorts globally, faced a long sales cycle and poor visitor-to-lead conversion—over 80% of leads were unqualified for their high-ticket membership offering. To engage site visitors over time and generate higher-quality leads, they engaged iZooto and its web push notification platform.

Using iZooto’s 1-Click Solution and targeted push campaigns, Club Mahindra converted web traffic into 84K subscribers in 10 weeks, ran 8 contextual campaigns, and achieved a 7.9% average CTR. The program delivered 250+ leads in under 8 weeks, a 20% leads-to-appointment rate, and reduced customer acquisition cost by 36%, demonstrating improved lead quality and sales-funnel efficiency with iZooto.

Club Mahindra

Saumitra Korgaonkar

General Manager