Case Study: SuperCoder achieves 113% increase in lead generation with iZooto

How SuperCoder used push notifications & increased lead generation by 113%

SuperCoder, a fast-growing provider of medical coding and billing tools used by over 60,000 coders, physicians, and consultants, was struggling to convert its 650K+ monthly visitors into subscribers and meaningful engagement using email-only CRM. To accelerate list growth and user engagement, SuperCoder partnered with iZooto to explore web push notifications as a new communication channel.

iZooto implemented web push and contextual notifications on SuperCoder.com—activated within a day—and kept communication to a weekly cadence. Subscription rates started around 20% and scaled to over 65K subscribers in five months; the campaign generated 20K+ repeat sessions in six months, increased time on site by 17%, and drove a 113% uplift in lead generation (2.5× leads) with 25% of leads converting.

SuperCoder

Aditya Jaitly

Marketing Lead