Case Study: Koovs achieves 100K+ web push subscribers in under 6 weeks with iZooto

How Koovs went from 0 to 100K+ Subscribers with Web Push Notifications

Koovs, an online western-fashion retailer with offices in London and India that attracts over 3.5M users monthly, faced limited ways to engage desktop and mobile web visitors beyond email and SMS. To engage visitors from day one and build loyalty, Koovs adopted iZooto’s user engagement platform and web push notifications as their preferred communication channel.

Using iZooto’s web push notifications, 1‑Click Solution and a three‑tiered strategy (grow subscribers, send clear CTAs, and segment campaigns), Koovs converted web traffic into 100K+ subscribers in under six weeks. The targeted, time‑based notifications via iZooto drove a 28% increase in time spent, a 25% increase in average cart value, and an overall boost in sales.

Koovs

Rajat Khullar

Marketing Manager