Case Study: Couponhaat.in achieves an 18% conversion boost with iZooto

How iZooto helped Couponhaat.in boost their conversion rate by 18%

Couponhaat.in, one of India’s top coupon destinations serving over 200K users, needed a way to keep users engaged and be the first source of coupon discovery amid intense competition. To reduce user churn and ensure timely broadcasts of promo codes and deals, Couponhaat.in partnered with iZooto and adopted web push as their primary engagement channel using the iZooto SDK.

iZooto implemented targeted web push campaigns with clear CTAs, audience segmentation by location and device, and iterative optimization based on campaign responses. Within 12 weeks they gained 35K+ subscribers and saw major uplifts—40% higher click‑to‑sale conversion versus social traffic, 31% increase in average session duration, 24% more pageviews, improvements versus email (17% and 12%), and an overall conversion performance boost of about 18% thanks to iZooto.

Couponhaat.in

Vipin Kumar Yadav

Chief Executive Officer and Founder