Case Study: Pricebaba achieves 15%+ of total revenue with iZooto

How iZooto Contributes 15%+ to Pricebaba’s Revenue

Pricebaba, a gadget discovery and price-comparison site with over 5 million monthly visitors, needed a sustainable monetization strategy to fund its content-first approach. To boost engagement and revenue without sacrificing UX, Pricebaba adopted iZooto’s Publisher Monetization plan and push-notification tools for user engagement and retention.

iZooto implemented native content ads delivered via push notifications (aggregated from partners like Taboola), allowing Pricebaba to monetize notification inventory without occupying site real estate and achieving higher CTRs and RPMs. As a result, iZooto now drives about 7% of Pricebaba’s traffic and contributes over 15% of total revenue in under three months, delivering measurable incremental revenue and ongoing growth.

Pricebaba

Keyur Shah

Sr. Manager, Business and Product