Case Study: FreshMenu achieves 125K+ loyal subscribers and boosts repeat sales with iZooto

How FreshMenu used web push notifications & acquired over 125K loyal subscribers

FreshMenu, an online food delivery platform, faced a challenge driving repeat traffic and re‑engaging users across mobile and desktop who had already shown interest or ordered before. To build a reliable retargeting channel and deliver timely, hyper‑local messages about daily menu changes and offers, FreshMenu partnered with iZooto to deploy web push notifications.

Using iZooto’s web push solution, FreshMenu converted web visitors into subscribers (over 125K–130K in under four months) and sent geo‑specific, location‑based menu updates (one notification per day per location). The impact included 12% of total sales coming from web push, a 43% month‑over‑month jump in visits (and ~17% weekly growth), an 18% month‑on‑month rise in orders from Chrome notifications, a 7.4% visit‑to‑conversion rate, and a 4.3% increase in average time spent.

FreshMenu

Manvee Sharma

Manager - Digital Marketing