Case Study: eTurboNews boosts traffic and skyrockets engagement with iZooto's web push notifications

eTurboNews Boosts Traffic And Skyrockets Engagement Using iZooto

eTurboNews, the flagship travel and tourism news service, faced stagnant engagement despite a large email list (255,000+ readers) and sizable social followings. Seeking to reduce dependence on social and email and to "own" audience reach, eTurboNews turned to iZooto’s push notification platform to boost real-time engagement and return visits.

iZooto implemented a quick integration using its Welcome Notification Playbook and real‑time story alerts, helping eTurboNews grow to more than 46,000 push subscribers. iZooto’s solution delivered measurable impact—over 42K sessions and 61K+ pageviews from web push, outperforming email and social—and enabled sustained audience re-engagement while earning praise for responsive support.

eTurboNews

Juergen Steinmetz

Publisher