Case Study: Rehlat achieves 2.5x conversion lift and real-time abandoned booking recovery with iZooto web push notifications

Conversion rates increased 2.5x times for Rehlat via web push notifications

Rehlat, a fast‑growing online travel company in the Middle East, faced falling email open rates and needed a way to engage users across domains and devices and recover abandoned flight and hotel bookings in real time. To solve this, Rehlat partnered with iZooto to pilot web push notifications across their properties (rehlat.com, rehlat.ae, rehlat.com.sa).

iZooto rolled out web push, automated drip retargeting and personalized Playbooks, helping Rehlat build 100k+ subscribers in under six months and achieve a 10.4% average CTR. The campaigns drove a 2.5x increase in conversions, doubled time on site, cut bounce rates by ~50%, contributed roughly 3% of overall sales (over 1,900 transactions) and saw Playbooks deliver about 40% of iZooto‑driven revenue.

Rehlat

Laxman Kumar

Senior Manager - Digital Marketing