iZooto
37 Case Studies
A iZooto Case Study
CanadaPetCare.com, a leading online pet-supplies retailer, needed a new way to engage both registered and non-registered pet parents because email open rates were falling and display retargeting was being blocked or ignored. They chose iZooto to test web push notifications as a hassle-free channel that wouldn’t require email signups and could bypass ad-blockers and spam filters.
iZooto’s Onboarding team implemented web push in under an hour and helped CanadaPetCare.com build 5K+ subscribers in four weeks, use Audience Builder segmentation, and run daily, targeted campaigns (including abandoned-cart reminders). The result: $30K incremental revenue in a quarter, a 56X ROI, CTRs ~25x higher than email/display, a 20% lift in transactions for segmented campaigns, and roughly 2.45% contribution to total sales — all driven by iZooto’s solution.
Kislay P
Online Marketing Manager