Case Study: Bajaao achieves 5X conversions vs paid campaigns with iZooto

Bajaao gets 5X conversions using iZooto as compared to paid campaigns

Bajaao, India’s first Shopify Plus store and a leading marketplace for musical instruments, faced a long 1–3 week buying cycle and a lean 3-person marketing team that needed a scalable way to engage niche customers without causing ad fatigue. To solve this, Bajaao turned to iZooto, using iZooto’s Shopify App and web push notification capabilities to build personalized, automated outreach.

iZooto helped Bajaao acquire 20,000+ subscribers in 12 weeks and deploy segmented campaigns—regular engagement, automated cart-retargeting, real-time pushes and personalized Playbooks drips. The impact was significant: conversions from iZooto were 5x those of paid campaigns, iZooto contributed ~4.5% of total sales, and Bajaao earned north of $11K in three months (lifting quarterly revenue >15%). Retargeting lifted revenue by 14% and nearly tripled transactions via iZooto; switching to real-time pushes increased transactions by 34%. Playbooks drove a 93% jump in conversion rate, raised iZooto’s revenue contribution by 67%, and assisted over 1,500 transactions.

Bajaao

Shubham Sharma

Digital Marketing Head