Case Study: 99Acres.com achieves 6% lead acquisition rate and 100+ daily quality leads with iZooto

6% lead acquisition rate with highest ROI was achieved using iZooto

99Acres.com, India’s largest property portal, was struggling with low engagement and declining ad-driven responses as users increasingly used ad blockers and the long real estate buying journey made it hard to keep intent alive. Looking for a more personalized, in-the-moment channel, the team selected iZooto’s web push notifications to re-engage visitors and capture higher-quality leads.

iZooto implemented automated, segmented web push campaigns—using location, property type and budget segments plus geo- and timezone-targeting—to deliver contextual content and weekend-specific outreach. Within 12 weeks 99Acres.com added over 500,000 subscribers, pushed 14M+ notifications, achieved a ~6% lead acquisition rate from web push, and now averages 100+ leads per day with subscribers approaching 700,000, making iZooto a major contributor to their lead pipeline.

99Acres.com

Pankaj Soni

Vice President - Marketing