Case Study: Ferrovial boosts social media growth and brand visibility with IZERTIS

Ferrovial grows LinkedIn by 220,000 followers with IZERTIS

Ferrovial, a leading international infrastructure group, sought to strengthen its online presence by building a larger social media community, increasing engagement, and improving its overall online reputation. To meet these challenges, they partnered with vendor IZERTIS for a comprehensive strategy encompassing communication, branding, and positioning services.

IZERTIS implemented a full inbound marketing strategy for Ferrovial, which included managing international social media profiles, creating a new brand image and dynamic content, and continuously monitoring online reputation. The solution successfully increased Ferrovial's follower count significantly across key platforms, adding over 80,000 followers on Facebook, 16,000 on Instagram, and 220,000 on LinkedIn, thereby giving the brand much greater visibility.

Ferrovial