Case Study: Nylabone boosts brand awareness with IZEA influencer marketing

We palled around with Nylabone and some of our favorite dog influencers to increase awareness of the brand’s Dura Chew line on social media

Nylabone sought to increase awareness for its Dura Chew line of dog toys amidst a time when pets were experiencing new separation anxiety as families returned to offices and schools. To address this challenge, they partnered with the influencer marketing vendor IZEA for a managed sponsored social campaign.

IZEA implemented a solution by collaborating with six dog influencers to create 12 pieces of Instagram content. This campaign successfully reached over 1.46 million followers and generated 442,000 engagements. The results significantly outperformed industry benchmarks, achieving an exceptionally high engagement rate of 49.05% and a low cost-per-engagement (CPE) of $0.05.

Nylabone