Case Study: Tyson achieves 3.32x ROAS and stronger shopper engagement with IZEA influencer marketing

Tyson wanted to reach parents looking to replicate recipes that would ultimately become staple items in their weekly grocery shopping trip

Tyson worked with IZEA to reach parents and millennials searching for easy, affordable, and delicious meal ideas that could become weekly grocery staples. The challenge was to build awareness and purchase consideration for Tyson products across different retailers and markets while driving shoppers toward recipes and products they could easily buy.

IZEA implemented an influencer marketing program with managed sponsored social, video production, content repurposing, and shoppable integrations across Walmart, Publix, and Meijer. The campaign delivered strong results, including a 3.32x ROAS, over 13,000 social-to-cart transfers, 17K clicks and 559K engagements at Walmart, 11K clicks and 48K engagements at Publix, and 5K clicks and 29K engagements at Meijer, demonstrating IZEA’s ability to move audiences lower in the funnel and drive measurable purchase intent.

Tyson