Case Study: Tyson drives grocery e-commerce engagement with IZEA

Tyson drives 3.32x ROAS with IZEA

Tyson worked with vendor IZEA to reach parents and millennials with easy and affordable recipes to increase awareness and purchase consideration for their products across different retail markets. The challenge was to effectively engage this target audience and drive them to action for various Tyson products sold at Walmart, Publix, and Meijer.

IZEA implemented a multi-retailer sponsored social campaign using influencers on Instagram, Facebook, and Pinterest. The solution included promoted posts and content repurposing, often featuring a direct-to-cart shopping experience. The campaign was highly successful, generating over 4.9 million total reach, a 11.3% engagement rate, and 17,000 clicks. Most notably, IZEA drove a 3.32x return on ad spend with over 13,000 product-to-cart transfers.

Tyson